Someone once said: “man’s propensity to give advice is only equaled by his propensity… to ignore it.” That said, here’s my advice on developing a marketing plan:
1. Before developing your marketing plan you need to have a vision of what it is that you are trying to achieve
2. Once you know what you want, then you should figure out what that means from your customer’s perspective. If you haven’t already generate some avatars for your ideal customers. You will develop a script and envision how the relationship with them will form and develop over time.
3. Finally you will write your marketing plan in consideration of the constraints in terms of time and money, and act on that plan working on 90-day goals and reassessing as new information comes to hand.
In the final analysis it isn’t what you plan that makes the difference, it is what you do. So go ahead, get started!